Appleflats

At Appleflats, I led the marketing and design for a small local food brand as it grew its products and opened a new retail store. My role covered pretty much everything creative, from branding, packaging, and product photography to partnerships, campaigns, and finding ways to get more people talking about the brand.

Working for a small business meant wearing a lot of hats. I designed packaging and marketing materials, photographed products, created campaigns, worked with other local brands, and supported the opening of our new retail store.

A big part of my role was also creating buzz around Appleflats. I worked with local media and bloggers to get our story out there, helping land coverage across newspapers, online publications, radio, and TV.

It was a hands-on role where I could take an idea and run with it, whether that meant designing a new product label, setting up a photoshoot, planning a partnership, or finding a way to get the brand in front of a new audience.