> ## Content Index
> Fetch the complete content index at: https://www.bradenpomeroydesigns.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Text from dad
- URL: https://www.bradenpomeroydesigns.com/text-from-dad/
- Published: 2022-08-22T00:00:00.000Z
- Updated: 2026-08-23T19:33:14.000Z
- Author: braden

Metafy brought me in to turn their “Text from Dad” campaign concept into a set of social and display ads. Using their existing idea and brand assets, I created playful designs built around phone notifications and gaming culture for Facebook, Instagram, and Google Ads.

I brought the concept to life in Figma, creating iOS and Android variations using different games, backgrounds, and characters. I then adapted the designs across multiple sizes and formats for each ad platform.

![](https://storage.ghost.io/c/c3/ab/c3abfbbc-acd8-4307-82ad-b71652aa5b0f/content/images/2026/08/portfolio-metafy-2.jpg)

![](https://storage.ghost.io/c/c3/ab/c3abfbbc-acd8-4307-82ad-b71652aa5b0f/content/images/2026/08/portfolio-metafy-3.jpg)

![](https://storage.ghost.io/c/c3/ab/c3abfbbc-acd8-4307-82ad-b71652aa5b0f/content/images/2026/08/portfolio-metafy-4.jpg)

![](https://storage.ghost.io/c/c3/ab/c3abfbbc-acd8-4307-82ad-b71652aa5b0f/content/images/2026/08/portfolio-metafy-5.jpg)

The initial concept provided by Metafy, the design process in Figma, and some of the final iOS and Android designs.