Text from dad
Metafy brought me in to turn their “Text from Dad” campaign concept into a set of social and display ads. Using their existing idea and brand assets, I created playful designs built around phone notifications and gaming culture for Facebook, Instagram, and Google Ads.
I brought the concept to life in Figma, creating iOS and Android variations using different games, backgrounds, and characters. I then adapted the designs across multiple sizes and formats for each ad platform.
The initial concept provided by Metafy, the design process in Figma, and some of the final iOS and Android designs.